There are songs, sayings, and all kinds of hoopla revolving around "the first time." After all it is a once-in-a-lifetime event. Soon virginity losing may become a weekly affair.

Australian filmmaker Justin Sisely became a controversial figure last year when he began filming Virgins Wanted, a documentary film project where a man and a woman auction off the rights to first access of their private parts. It was originally supposed to be a feature-length documentary. Now, Sisely is promoting it as a reality TV series.

The "Virgins Wanted" project has been arousing controversy and skepticism since it was first announced in May, 2010, but things climaxed in October after it was revealed that Catarina Migliorini, the female virgin, reportedly received a winning bid of $780,000 for her virginity from a Japanese man known as "Natsu."

Migliorini's male counterpart, Alex Stepanov, only received a top bid of $3,000. The bid came from an Australian woman identifying herself as "Kasandra Darlinghurst."

Though the TV show has a distributor, no air dates have been announced. Nevertheless, the auction has changed Migliorini's life, making her a celebrity in Brazil, where she graced the cover spot on that country's edition of "Playboy."

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