Jeff Bridges Finally Explains His Weird Super Bowl Commercial

Jeff Bridges really, really, really wants to help you sleep. The ‘Seventh Son’ star recently popped up during the Super Bowl, touting, well, something during a somewhat strange and somewhat soothing commercial spot. Turns out, Bridges is actually selling what it looks like he's selling: sleep. Wait, what?

Bridges hit ‘Jimmy Kimmel Live’ last night to explain his business plan with host Jimmy Kimmel. The actor recently recorded a free album—though you can provide a donation when you download it to help feed hungry kids—with the express intent to help its listeners fall asleep. Over the course of the album, Bridges reads, chats, and even hums. It is, as promised, both kind of strange and kind of soothing. Take a listen!