Southwest Leans Into New Assigned Seats Policy With Funny Commercial

With Denver International Airport being a major hub for Southwest Airlines, you could hear cries across Colorado when they announced the end of their longtime "open seating" policy.

Southwest Airlines Commercial About Something Most Are Against

In June of 2025, the airlines put out a commercial about the upcoming change; a funny, sarcastic take on the new "assigned seating" policy that will officially begin booking in the second half of 2025. Most folks seem bummed about the change, but the commercial would let you think the opposite.

If you live in Colorado and like to travel, there's a good chance that you've flown on Southwest at least once or twice. With that, you were getting online early to "check-in" and make sure you got into the boarding area you wanted. Now, that's all different; it does take away some of that stress, but assigned seating is so, boring, right?

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When I get home after work, I usually head over to my local bar, where they have sports on. In mid June of 2025 you could not get away from seeing the new Southwest commercial, "Are You Sitting Down?" it was on all the time, it seemed. They must have spent a lot of money on advertising that we should just lighten up about the whole thing.

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The premise: People hear about the assigned seating and lose their minds.. with excitement. Smashing watermelons, dancing in the street, pure mayhem. Then at the end, two guys at the bar, with one saying "I can't believe nobody's ever thought of this, before."

All while Laura Brannigan plays in the background; it's pretty good.